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Digital Marketing Manager / SEO Expert

RemotePhilippines, Central Luzon (Region III), Angeles CityMarketing

Job description

At Bolder, we support ideas, ambitions, growth and acceleration, because we truly believe the potential of globalisation for businesses and professionals is unlimited. As a fully independent corporate & fund service provider with over 250 employees worldwide, we guide and assist clients in their international business and investment activities to effectively break the barriers in this present complex global marketplace.   


We recognize that the financial services industry is constantly evolving. In order to manage the increased complexity in services and compliance, we monitor the international developments and are responsive to the changes in regulations that cause major shifts in todays’ connecting markets.   


We are convinced that in today’s financial markets, clients need complete and up-to-date information to anticipate and make the best decisions. We support and enable our clients with the ability to follow and execute their ideas and ambitions – from start to finish. That is why our mission is simple:  

To keep our clients informed, involved and in control – at all times. 



For our fast-growing organisation we are looking for a Digital Marketing Manager.  

  • If you live and breathe digital marketing, we want to talk to you.

  • This new and existing role means to develop, implement and track Bolder Group’s digital strategy across all digital channels. You will be working with (and are responsible for) a small team of colleagues that are specialized in Lead Generation. You will also be collaborating and aligning with a team of specialists in content creation and branding


Responsibilities

  • (Co-)create new and creative growth strategies
  • Plan, execute and manage all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Plan, execute, and measure experiments and conversion tests
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, optimize spend and performance based on the insights
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Job requirements

  • Bachelor's degree in marketing or a related field
  • Proven track record in digital marketing (6+ years)
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills, and data-driven thinking
  • Up to date with the latest trends


Our offer:

  • Hybrid | Remote work setup
  • A competitive salary with corresponding secondary benefits
  • The possibility to develop yourself professionally within the company
  • Working in a global team that offers diverse challenges
  • An excellent working environment in an international, dynamic and growing organisation
  • Shift: Regular PH business hours with some flex to EU hours
  • Workdays: Weekday work and weekend off

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